Recently, Honda launched the Elevate in the Indian market with a competitive starting price of Rs 10.99 lakh (ex-showroom). The move marks Honda's entry into the highly competitive mid-size SUV segment. While Honda is known for sedans like the Amaze and City in India, the introduction of the Elevate is part of the company's new SUV-centric strategy. Honda plans to introduce four more SUVs after this launch by the end of 2030, with the next one being an electrified version of the Elevate.

Honda aims to launch the electrified Elevate within the next three years in line with the company's strategy to gain market share, re-establish itself in the Indian market and gain customer confidence before launching its first electric vehicle (EV) in the country.

Details of the other three SUVs in Honda's plans have not been officially revealed, but rumors are circulating that one of them could be a sub-4-metre SUV, possibly based on the now-discontinued W-RV . Can work as a replacement. It is clear that SUVs will be the primary focus for Honda as they aim to maintain and expand their market share.

Regarding the Elevate, it is priced competitively between Rs. 10.99 lakh and Rs. Rs 15.99 lakh (ex-showroom). This mid-size SUV will face tough competition from established players like Hyundai Creta, Kia Seltos, Maruti Suzuki Grand Vitara and Toyota Urban Cruiser Hyderabad. The Elevate is equipped with a familiar 1.5-litre i-VTEC petrol engine, offering both manual and CVT automatic transmission options, which has been borrowed from the City in similar condition.