Mahindra & Mahindra is all set to introduce its latest SUV, the Bolero Neo+ in the Indian market with a tentative launch date of September 2023. Just below the popular Scorpio-N model in terms of price, the Bolero Neo+ has been introduced. It is considered to be more budget-friendly than the Scorpio Classic while offering a larger vehicle option than the Bolero to the audience in Tier 2 cities and rural areas.
The upcoming SUV will launch with a lineup of 7 variants, including an ambulance variant. One of its distinguishing features is its spacious interior cabin, which caters to the needs of the passengers. The Bolero Neo+ will be offered in both 7-seat and 9-seat configurations, providing flexibility for various passenger requirements.
Under the hood, the SUV will be powered by a 2.2-litre diesel engine, the same powertrain found in the Scorpio-N, albeit slightly detuned. The Scorpio-N is expected to make around 132 horsepower, while the Bolero Neo+ is expected to deliver around 120 horsepower. This 2.2L engine will be mated to a 6-speed manual transmission. Notably, the Bolero Neo+ will not be equipped with 4WD system, A feature which is absent in the Bolero lineup.
The Bolero Neo+ is basically a face-lifted version of the TUV 300+, which was discontinued by Mahindra in 2020 due to the BS6 emission norms. During this hiatus, Mahindra focused on adding other SUVs to its portfolio such as the XUV700, Scorpio-N and the Thar. The re-entry into the rural market with the Bolero Neo+ is symbolic of Mahindra's strategic approach. This SUV is the third addition to the Bolero brand, joining the ranks of the original Bolero and the Bolero Neo (a rebranded TUV300).
The Bolero brand enjoys significant recognition in both urban and rural India. However, the Bolero Neo variant based on the TUV300 platform is yet to achieve the same success as the original Bolero. The addition of the TUV300Plus to the Bolero lineup reflects Mahindra's endeavour to expand its offerings and attract a wider range of buyers. Competitive pricing will play a key role in this endeavour. Expected to feature a body-on-ladder frame and proven mechanicals, the Bolero Neo+ is set to occupy the same category as the former Xylo, while serving as a utilitarian MPV.
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