Mahindra & Mahindra (M&M) has achieved a significant milestone by producing 1 lakh units of Mahindra Bolero MeXX pick-up commercial vehicles in just 16 months. This achievement creates a new production record in its segment.
The success can be attributed to the Mahindra Max pick-up city variant, which contributed significantly to this production milestone. In response to this achievement, Mahindra launched a range of 8 different models in April 2023 offering different payloads and cargo lengths.
Nallinikanth Gollagunta, CEO, Automotive Division, Mahindra & Mahindra Limited expressed their commitment to understand and meet the unique demands of the Indian market, which has contributed to the brand's success in the commercial vehicle segment.
The Mahindra Bolero MAXX pick-up range offers a host of features including the advanced iMAXX telematics solution, height-adjustable driver seat, cornering lamps, 10 feet of cargo space (3050mm), robust 7R16 tires and more. Available in both diesel and CNG versions with variants like the CT and HD range, the range also offers a variety of options.
One of the standout features is the iMAXX telematics system, which offers over 30 smart features accessible through a dedicated mobile app. These features include route planning, delivery scheduling, navigation, vehicle tracking, geofencing, fuel logging and more. The Mahindra Bolero MeXX pick-up is designed for ease of use in urban environments, thanks to its 5.5-metre turning radius.
The strong performance of the Mahindra Bolero MeXX pick-up, along with its advanced telematics system and modern amenities, positions it as a competitive choice in the commercial vehicle market. Mahindra has a history of success in this segment, having sold over two million pick-up units since the brand's inception.
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