Diwali Boosts Auto Sales with High Dealer Bookings.

Car and bike dealers are expecting a significant increase in sales during the festive season, due to which the sales of private cars and two-wheelers across the country are likely to increase by 40 percent. Dealers estimate that the sales figure between Navratri and Diwali will reach 2 lakh units, while about 8 lakh units have been booked. Furthermore, the Federation of Automobile Dealers Association (FADA) has reported a significant growth of 57% in retail sales during this year's Navratri season. According to the Society of Indian Automobile Manufacturers (SIAM), domestic passenger vehicle sales witnessed a significant growth of 92%, reaching a cumulative sales figure of 3,07,389 units in September.

In comparison, total passenger vehicle sales, including cars and vans, in the domestic market stood at 1,60,212 units in September last year. FADA President Manish Raj Singhania said in media reports that dealers are expecting record bookings as customers are eager to take delivery during the Dhanteras period. Auto retailers have seen an 11% growth in sales in September, which is attributed to better supplies from manufacturers with the onset of Diwali season.

Notably, the SUV segment saw high sales last month, especially the mid-size SUV category. Hyundai Creta was the best-selling mid-size SUV, followed by Kia Seltos, which sold 11,000 units last month. Mahindra Scorpio achieved the third highest sales position in the mid-size SUV category. Additionally, the Maruti Suzuki Grand Vitara received a warm response from the Indian market soon after its launch. While Maruti Suzuki retained the top position in cumulative sales registering 135% year-on-year growth, Hyundai and Tata Motors took the second and third positions with year-on-year growth of 50.2% and 85.2% respectively.


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