Hero MotoCorp, the largest two-wheeler manufacturer in India, is committed to transform its sales approach by 2030 and significantly enhance its digital presence. With a clear vision, the company aims to achieve a remarkable 30% of its sales through digital channels within the next decade. To achieve this ambitious target, Hero MotoCorp has made substantial investments in its information technology systems, advanced analytics, artificial intelligence (AI) tools and automation technologies.
The company has made significant strides in upgrading the user interface of its digital channels, recognizing their growing importance in meeting the pre and post purchase needs of customers. By leveraging AI and automation, Hero MotoCorp is streamlining its operations and customer experience, providing a seamless and efficient platform for online interactions.
Hero MotoCorp's unwavering commitment to growth is evident from its production figures. In the year 2022-23, the company produced an impressive 5.3 million units, and it aspires to increase production to over 6.5 million two-wheelers by the financial year 2023-24, both for domestic and export purposes.
Furthermore, Hero MotoCorp aims to promote diversity and inclusivity within its organization. It is striving to achieve 30% female workforce by 2030, demonstrating its commitment to empowering women and promoting gender equality.
Facing challenging global market conditions, the company continues to invest in brand building, new product launches and expanding its network reach. It adopts a visionary approach with long term plans to increase its share in existing markets as well as establish a strong presence in new markets.
Hero MotoCorp acknowledges the evolving market demands and intends to enhance its Internal Combustion Engine (ICE) and Electric Vehicle (EV) products with a focus on providing value-driven offerings to its customers. With its firm belief in the potential of rural and semi-urban areas, driven by young skilled population and growing demand for last-mile connectivity, Hero MotoCorp is optimistic about its success in the upcoming financial year 2023-24.
Overall, Hero MotoCorp's strategic investments in digitisation, technology and product development underline its commitment to become a leader in the two-wheeler industry in the domestic and global markets. With innovation and customer-centricity at the core of its operations, the company is poised for a promising future, aiming for sustainable growth and success.